In general, it’s not a book that you open before going on vacation somewhere, it’s more like Google Maps and the Internet. So how do paper guides stand up to the power of digital?
The travel guide market in France is the second largest market in the world because the French, of course, are inspired by the internet, but when the time comes to make the trip a reality, they buy a paper guide to walk around their vacation spot.
Despite our connected habits, good old paper travel guides endure!
There are mini pocket guides for 10 euros, or thematic guides, for those traveling by train, bicycle, van, or other. There are also very beautiful and richly illustrated large-format books, which are often a little more expensive. Among the best sellers, we now find guides for less distant stays, little-known places and less polluting means of transport.
Philippe Orain heads the Michelin Green Guides: “Our desire is to highlight exceptional places. We will encounter prejudices against authors who have a real vision of travel, fully in tune with our times and the expectations of travelers.”
Are you a history buff? Are you going with the family? Do you prefer museums over forests?
Whatever your profile, there is certainly a guide for you.