Experiential tourism is suitable for those who enjoy getting to know the life and culture of a country. In Vietnam, it attracts an increasing number of foreign visitors.
|For this French family made up of Cécile and Eric and their two children Pauline and Léopold, making spring rolls was an unforgettable experience in Vietnam.
Today, the family of Triêu Mùi Liêu, in the commune of Thông Nguyên, district of Hoàng Su Phi, province of Hà Giang, is delighted because they welcome a French family: Cécile and Eric and their two children Pauline and Léopold. These French people decided to take a trip to Vietnam and Hà Giang, a mountainous province in the North, was one of their choices. The French family was well received by Triêu Mùi Liêu and it was she who taught them how to prepare spring rollone of the best-known Vietnamese specialties.
To do spring roll for the first time in a country located at the antipodes of France, it will continue to be an unforgettable experience for this family. “In France, near us, there is a small Asian restaurant that makes good spring rolls. But this is the first time we have prepared them and it is a great experience”, Cécile confides. To her son, Léopold, “It’s enriching because we are very immersed in the local culture. I’ve eaten spring rolls in France, but I’ve never made them before. Someone from here showed us how to make them. It’s a little technical, but it’s great.
A new mode
For some time now, Vietnam has been the host country for many foreign tourists who wish to move into experiential tourism. Instead of staying in luxurious hotels or large cities, they chose distant, even remote, locations.
|A foreign tourist tries to act as a ban, a Nùng specialty, in the town of Dia Trên, Quôc Dân commune, Quang Uyên district, Cao Bang province, in the north.
Bicycle tours, immersion in traditional craft villages, participation in the daily activities of the inhabitants, even repairing a section of road… These activities allow tourists to discover the life and culture of the Vietnamese people. It is also an opportunity to experience learning and open-mindedness. It’s no longer just a question “go” in a destination, it is also “to live” the destiny. “It’s wonderful to discover a new region thanks to experiential tourism. Everyone smiles and says hello. It’s really a pleasant moment because we can share powerful things with people across language barriers”says David Schaub Jones, a Belgian tourist.
One of the reasons for the strong growth of experiential tourism in recent years is that today travelers can easily find information about destinations, restaurants and hotels.
The main challenge for travel agencies is to implement information and image promotion strategies in order to encourage tourists to participate and take advantage of the opportunities offered by this growing trend.
Investors and companies must quickly access and apply new 4.0 technologies to effectively exploit the potential of experiential tourism, as well as to help tourists find much-needed information more easily. “Vietnam needs to strengthen its promotional activities to welcome more foreign tourists. In particular, it is necessary to develop community tourism, that is, to encourage local inhabitants to develop tourism aimed at sustainable development, the preservation of the environment and their cultural identity. says Professor Nguyên Van Dinh, former director of Hà Tinh Higher School. .
for experiential tourism
Vietnam has many tourist sites attractive to foreign tourists, including many recognized as world heritage sites by UNESCO.
|In Vietnam, experiential tourism attracts a growing number of foreign visitors.
The country has 54 ethnic groups, each with its own cultural characteristics. Experiential tourism is often aimed at the segment of tourists who want to have original experiences, off the beaten track, discover new destinations, a unique indigenous culture… All of these constitute Vietnam’s strengths.
The tourism sector is targeting 18 million foreign tourists this year. By 2025, this sector is expected to contribute 10% of the national GDP, its revenues will reach 27 billion dollars, six million jobs would be created, 30 to 32 million foreign tourists will choose Vietnam…
For experiential tourism to attract more foreign travelers, in addition to the efforts of tourism stakeholders, the participation of all sectors and society as a whole is essential.
Text and photos: Phuong Mai/CVN