Hanoi wants to seduce the taste buds of international tourists

Marketing legend Philip Kotler once said that Vietnam could become the “international cuisine”which gives food for thought to professionals, tourism agents, locations rich in culinary specialties and connoisseurs of culinary culture.

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O Phoone of the most delicious one-bowl meals in the world
Photo: VNA/CVN

The charm of Vietnam in general and its capital in particular can be felt at your fingertips. In addition to the beauty of its tourist sites, culinary specialties are also attraction factors in their own right for foreign tourists in Hanoi.

In 2017, the British newspaper The telegraph ranked Hanoi among the 18 largest cities in the world in terms of food. Meanwhile, US Cable News Network (CNN) suggested popular destinations to enjoy Hanoi’s best noodle dishes.

The famous travel website Tripadvisor has just announced the “Travelers’ Choice Best of the Best 2022” list, which presents the best destinations, services and experiences in tourism, based on millions of reviews from travelers around the world.

In the gastronomic destination category, Hanoi (Vietnam) and 24 other cities around the world, such as London (United Kingdom), New York (USA), São Paulo (Brazil), Bangkok (Thailand), Cairo (Egypt)… were honored for their food.

Tripadvisor describes Hanoi as a charming, ancient city that preserves its old neighborhoods, monuments, and ancient architecture while providing space for modern developments.

If Hanoi has managed to appear at the top of the best gastronomic destinations, the dishes that occupy an honorable place in its culinary heritage are, without a doubt, Phovermicelli with crab broth, vermicelli with ampullaria, vermicelli with chicken broth, chopped La Vong fried fish…

Hanoi’s food is so delicious that visitors should return again and again, TripAdvisor said.

The fact that several restaurants in Hanoi have been honored by the Michelin Guide will be a driving force for promoting the capital’s tourism industry, especially in a context in which it has experienced rapid growth since the first months of 2023.

Several restaurants in Hanoi have been honored by the Michelin Guide and will be a driving force in promoting the capital’s tourism industry.
Photo: VNA/CVN

Of the country’s 103 restaurants selected for the Michelin Guide, Hanoi has 48, including three starred restaurants, 13 affordable restaurants awarded a Bib Gourmand and 32 restaurants selected by Michelin, as well as winners of the Michelin Young Chef award.

Hanoi also has another 13 winning restaurants in the Bib Gourmand (delicious and affordable food) category. Furthermore, in the list of 70 restaurants recommended by Michelin, Hanoi has 32 restaurants offering street food, local cuisine and many other types of cuisine.

According to the Hanoi Tourism Department, the fact that many restaurants in Hanoi have been starred and recommended by the Michelin Guide is a good opportunity to promote their cuisine to the world.

It is a motivation for restaurants to improve their services, ensure food hygiene, be creative in preparing dishes and create an original space for their customers and also a good opportunity for Hanoi to continue promoting its image and its tourist destination. sector through its rich and diverse traditional cuisine.

O with (young sticky rice) from Vòng village, Hanoi.
Photo: VNA/CVN

In the near future, the Hanoi Tourism Department will focus on developing culinary tourism products. It plans to create a “food tourism map” to help Vietnamese and foreign tourists explore local cuisine in person, further developing culinary tourism and making it a strong point of the capital.

Tourism is a general economic sector that takes advantage of the value of other areas to create products that serve customers, including culture. Culinary culture is highlighted to promote tourism development, attract tourists to Vietnam and increase the competitiveness of Vietnamese tourism on the international stage, said Nguyen Quoc Ky, president of the Vietnamese Culinary Culture Association.

The association plans to build culinary art museums, establish culinary schools and organize promotional programs within and outside the country with the aim of promoting Vietnamese culinary culture as a national brand. She will also work to verify safe food suppliers and introduce them to consumers.


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