Create an effective newsletter on the LinkedIn social network | Best practice guide and tips?

With LinkedIn, you have the unique opportunity to transform your network into a community of fans and brand ambassadors.

By regularly sharing quality content, you position yourself as an undisputed authority in your field.

Chance, the new Linkedin?

The newsletter is a direct channel to strengthen this relationship of trust, increase your visibility and, ultimately, increase your influence and commercial reach.

The newsletter has become an invaluable tool for sharing your knowledge, and what better way to do that than launching your own LinkedIn newsletter ?

In 2021, more than 28 million users took advantage of this opportunity, why not you?

What is a LinkedIn newsletter and why create one?

A LinkedIn newsletterIt’s much more than a simple post, it’s an article!

This is a unique opportunity to interact directly with your audience, share in-depth knowledge and establish your credibility as an expert in your field.

It allows you to reach a wider audience, including those outside your immediate network, and can even appear in Google search results!

How to make a successful LinkedIn newsletter?

You understand, a high-performing newsletter is a formidable ally!

To be successful with your newsletter on IIn, follow this guide before you start creating a captivating and effective newsletter

CHOOSE ENGAGING TOPICS:

Leverage the 100,000 characters available in your LinkedIn newsletter to cover important, specific, and in-depth details (don’t forget internal and external links)

Share your perspectives, tips, case studies, interviews, and relevant insights. The key

And to bring real added value to your readers.

Select a topic that matches your experience and the interests of your target audience.

WRITE QUALITY CONTENT:

Develop your ideas with depth and clarity.

Use additional visuals, links, and resources to enrich your content.

ENGAGE AND MEASURE IMPACT:

Track metrics like subscriber count, open rate, click-through rate, and interactions to evaluate and continually improve your newsletter.

THINK ABOUT DESIGN:

Use a representative logo and cover image.

Make each issue visually unique while staying true to your brand identity

Thoughtful presentation and intuitive layout are essential.

Use short paragraphs, bulleted lists, and engaging visuals to enhance the reading experience.

A CAPTIVATING TITLE AND DESCRIPTION:

Choose a name and description that immediately catches your eye and makes you want to subscribe.

Integrate keywords to improve LinkedIn visibility in SERPs!

STORYTELLING AND INTERACTION:

Tell interesting stories and engage your readers with calls to action.

Encourage comments, sharing and discussion to increase engagement.

FREQUENCY AND TIME:

Post regularly, whether you choose a weekly or monthly frequency, also think about the ideal time based on your audience’s activity to maximize impact.

How to launch your newsletter on LinkedIn?

To get started, turn on creator mode on your LinkedIn profile and follow these steps:

  1. To activate your LinkedIn newsletter, start by enabling creator mode.
  2. Then, in the publishing interface, select the option to create a newsletter.
  3. You will need to enter essential information such as title, description, publishing frequency and add your logo.
  4. Once these steps are completed, your newsletter will be created and accessible through your page.
  5. Write and publish your first article, keeping in mind the limitation of one post every 24 hours.
  6. Your first newsletter will be notified to your entire network, providing an excellent opportunity to reach a wide audience.

Creating a LinkedIn newsletter is an exciting and rewarding adventure.

It allows you to share your experience, expand your influence

The advice I share with you is the result of years of experience during my support and training at LinkedIn. I hope my article has provided you with all the information you need to achieve your professional goals.

Emmanuelle Petiau

Do you want to stand out in II? Become visible?

Make an appointment here

Beautiful day !

  • Content designed and proposed by #F2024. The editorial staff of A Continuous News and Information magazine did not participate in the production of this article.
  • Image credits: #Freepik
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