From marketing to travel guides, artificial intelligence is writing a new page

Blank page syndrome? He is unknown to them. Capable of writing articles and press releases in a matter of seconds, the very verbose AI is shaking up editors and communication agencies specializing in tourism. Competitors or allies? We asked the professionals.

“It looked like the author just went online, copied a bunch of information from Wikipedia and pasted it,” an American woman complained this summer after buying the book. France travel guide, written by an experienced journalist. At least that’s what she thought. As reported by New York Times, dozens of fake AI-written travel guides are sold on Amazon. The deception is cleverly thought out: an attractive price, great reviews… fake reviews, really.

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